UX/UI Visual Designer

At Originate, I collaborated with a multidisciplinary team to develop the Startup Investment Landscape Analytics (SILA) tool, designed to streamline the identification of emerging trends and potential partners within the startup ecosystem. SILA was engineered to navigate early-stage startup activities across various industries, aggregating and analyzing data from multiple sources to provide comprehensive insights into the dynamic startup landscape. Our collective efforts focused on creating an intuitive user experience, ensuring that complex data could be accessed and interpreted with ease by investors and analysts alike.

SILA was developed by McKinsey’s Fast Growth Practice to assist corporations in navigating the startup space. The platform functions as a hybrid of directory, curation, and vetting tool, drawing content from a variety of sources, including McKinsey's proprietary research. Users can filter startups by criteria such as location, size, funding activity, ownership status, industry sector, and longevity. Additionally, SILA features a "watch list" function, enabling users to monitor developments of interest.

Agency: Originate

Forbes Article