As well as creating the Kate’s Goodness logo mark with a unique look and feel, which would generate a positive emotional response, I designed a fun and engaging microsite, a showcase for an app that selects local favorites to visit and makes it xtremely easy for anyone with a phone to find a place to your taste, while you are on the go. It’s been designed to respond to device of your choice, so you can have it with you at all times.
Lincoln Center Institute site needed a complete redesign to match new branding look and feel. They wanted to convey the soul of this exclusive brand - whimsical, joyful, playful, as well as inspiring, confident human and approachable. The idea was to create a community through the website. It had to be simple to understand and to get around.
The lobby is the home page and welcome area. It was designed to be interactive, beautiful, striking, and direct. It needed to have a strong impact and sense of wonder and to make LCE’s mission and programs extremely clear, to invite exploration, while still maintaining a navigable structure and the ability to transform from this “wow” space to the back office.
Design patterns that lend to these ideas included full screen/parallax scrolling, top navigation that updates as you scroll, full screen background video loops, succinct copy. These patterns are also conducive to responsive design.
For usability, the back office part of the site has a more traditional layout and navigation structure, while still feeling modern and tied visually to the more interactive lobby area.
Every year new artist is selected to create an original artwork to reflect joyful feeling of this free out of doors music festival. Based on previous year site’s architecture, I designed light and colorful site to reflect musical talent of 2014 line up in a best possible way for their audience. The fun challenge was to give it a fresh contemporary user friendly feel, which was fully responsive and would work regardless of device or screen size.
Great Performers client was looking for an upgrade of their site from previous years, to make it more current and interactive. I got a great chance to work on this wonderful project, as part of the team, helping to create portion of UX and AI. - www.lcgreatperformers.org
A very special and beautiful project that I became a big part of. I had a great opportunity to develop this site from start to finish, structurally and visually. - http://whitelightfestival.org/interstitial/
Using preexisting architecture, the client wanted to upgrade the look and feel of the site from all the previous years, to make it more fun and interactive. This was a huge success and tripled their sales. - http://midsummernightswing.org
An independent compounding pharmacy - idealcarepharmacy.com
Canadian composer Christophe Beck - www.christophebeck.com
Modern Earth Originals is innovative, unique, very current and eco-friendly eyewear company. The eyewear is made from recycled aluminum using technology that is ground breaking on every level. Their branding identity needed to reflect their unique message.
Online jewelry store - art direction, design and jewelry photo shoot.
Hob Knob is a 19th century gothic revival home transformed into the island’s premier eco-chic luxury boutique hotel. They went through renovations to the entire hotel and were in need of a new brand identity, look and feel.
Banyan Botanicals is an online source for Ayurveda and premium quality Ayurvedic products made from certified organic herbs sustainably sourced and fairly traded - http://banyanbotanicals.com
Banyan Botanicals offers a complete line of safe Ayurvedic products made with certified organic, fairly traded and sustainably sourced herbs. They are in support of sustainable projects that use ecologically-friendly methods of farming and harvesting. They needed a visual identity and packaging design for complete line of their products.
These iPhone Jackets were created for Power Support USA. They are conceptual ideas for 5 cities in the United States.