Lincoln Center Institute needed a complete redesign of its website to match its new branding look and feel with its online presence. They wanted to convey the soul of its exclusive brand - whimsical, joyful, playful, as well as inspiring, confident, human, and approachable. The idea was to create a community through the website - it had to be simple to understand and easy to get around.
The lobby is the home page and welcome area. It was designed to be interactive, appealing, and direct. It had to have a strong impact and sense of wonder and to make LCI’s mission and programs clear, to invite exploration, while still maintaining a navigable structure and the ability to transform from “wow” space to the back office.
Design patterns tending to these ideas include full screen parallax scrolling, top navigation, full screen background video loops, and succinct copy. These patterns are also conducive to responsive design.
For usability, the back office part of the site has a more traditional layout and navigation structure, while still feeling modern and tied visually to the more interactive lobby area.
Every year, a new artist is selected to create an original artwork to reflect joyful feeling of this free outdoor music festival. Light and colorful website was designed based on previous year site’s architecture to showcase musical talent of 2014 line up in a best way possible for festival’s audience. The fun challenge was to give the site a fresh contemporary user-friendly feel that would be fully responsive and would work regardless of device and screen size.
Great Performers were looking for an upgrade to their existing website to make it more current and interactive. It was a great opportunity to work with a wonderful team as a visual designer to help creating portions of UX and AI.
Some of the site’s design had to be based on the existing brochure but the final product was aimed to exhibit the true beauty and atmosphere of the event using striking photography and imagery. It was a great opportunity to develop a site from start to finish, structurally and visually.
Using preexisting architecture, the client wanted to upgrade the look and feel of the site from all the previous years to make it more fun and interactive. Updated site was a huge success and tripled event’s sales.
In addition to the logo mark aimed to generate a positive emotional response via its unique look and feel, a fun and engaging microsite was created. The site serves as a showcase for an application that selects local favorites to visit and makes it extremely easy for anyone with a smartphone to find a place for their taste while on the go. The site is responsive to a variety of operating systems.
One of my favorite things to do is to create a symbol of the entire identity and brand. The challenge of capturing the essence of a business in its simplest form via the use of a mark or an icon, finding a way to identify the business in a way that is recognizable and memorable is very appealing to her.
Custom poster design is an extremely challenging and creative task. I had numerous opportunities to work on posters and I find it inspirational to simply look at a blank page and to imagine what it might become, how it would visually communicate with its audience and convey its message.
Conception, art direction, design, and packaging for various clients.
First book design experience. Working closely with the author, this wonderful novel was brought to life.
Author's site - http://www.vicamiller.com
Modern Earth Originals is an innovative, unique, and eco-friendly eyewear company. The eyewear is made from recycled aluminum using technology that is ground breaking on every level. Branding identity reflecting unique message of the business was developed.